I was recently in Leon, a popular fast-food restaurant and on the menu, they had a Naked Burger… well that’s interesting I thought, what’s a naked burger? Well, it turns out that it’s a burger without the burger, so no bread (can that still be called a burger?) anyway, it got me thinking…
I’m old enough to remember that guy… the Naked Chef, oh the excitement that it created back in 1999 and the disappointment that he wasn’t naked at all, but the food was! Jamie in my mind will always be that person, despite the term not being used for over 20 years, I still have his book on my shelf and every time I open it I can’t help but say ‘Pukka’, we’re not saying that but I do want to borrow the ‘naked’ phrase for our new product range, I hope he won’t mind.

