6 Reasons Interior Designers Choose Furl for Bespoke Guest Rooms

Guest rooms are curious spaces - part hospitality, part home. They have to feel intentional without being overdesigned, comfortable without being cluttered. For interior designers, getting that balance right is an art form.

It’s no surprise, then, that many turn to Furl, a British furniture company whose entire philosophy centres on space, serenity, and craftsmanship. Their storage beds and multifunctional furniture have become something of an insider secret: built for real life, engineered for ease, and beautiful enough to sit comfortably in any aesthetic, from pared-back contemporary to warm, layered traditional.

So why do designers keep specifying Furl pieces in their guest-room projects? Here are six reasons - and six lessons in how thoughtful design quietly elevates a space.

Air Storage Bed

1. Functionality That Feels Effortless

A guest room should be calm - not a maze of storage boxes and spare bedding. Furl’s ottoman storage beds solve the problem elegantly. Each one lifts smoothly (up to 1.7 metres, in fact) to reveal an enormous, fully-lined compartment beneath the mattress. For designers, that’s an immediate win: discreet storage for linens, duvets, and seasonal items, without sacrificing floor space.

The mechanism is gas-assisted, weight-balanced, and calibrated to the size of the mattress. It’s quiet too - no heavy lifting or sudden slams. Guests rarely even notice the engineering, which is the whole point.

For interior designers, “effortless” is the ultimate compliment. A space that functions seamlessly feels considered. And in a guest room - where furniture needs to work perfectly without explanation - Furl’s engineering earns its keep.

2. British Craftsmanship with Design Integrity

There’s something reassuring about furniture made in the UK - not as a marketing gimmick, but as a statement of control and care. Every Furl piece is handcrafted in Nottingham by a small, specialised team who oversee the entire process, from carpentry to upholstery.

That in-house approach means materials are chosen for durability, not convenience. Designers who specify Furl often mention the “feel” of their products - the solidity of the frame, the precision of the lift, the smoothness of the finish.

For projects that aim to showcase craftsmanship (and subtly justify client investment), provenance matters. A Furl bed doesn’t just look well-made; it feels it. That sensory quality - the quiet weight of real wood, the tautness of upholstery - is what separates bespoke furniture from mass-produced pieces that imitate the look but not the longevity.

3. Customisation Without the Drama

Designers need flexibility, not friction. Furl offers both. Every product can be customised to specification - fabric, colour, size, headboard height, and even mechanism type. For truly bespoke schemes, designers can supply their own fire-retardant fabric, ensuring the final piece integrates seamlessly into the palette and mood of the room.

This level of personalisation matters when designing guest rooms. A bed upholstered in a textured neutral can anchor a calm, coastal retreat; the same frame in deep moss velvet can ground an urban penthouse. The silhouette remains elegant either way - it’s the fabric that tells the story.

And unlike many “bespoke” manufacturers, Furl’s lead times remain realistic. Because everything is produced under one roof, designers aren’t juggling multiple suppliers. That reliability has made the brand a quiet favourite among professionals who value precision and predictability.

4. Space-Saving Elegance

Guest rooms are often the smallest bedrooms in a home - or a hybrid space that doubles as a study, dressing room, or wellness corner. In those contexts, every square inch counts.

Furl’s collection is built for precisely that challenge. Their ottoman storage beds, sofa beds, and extending tables turn compact spaces into adaptable, multifunctional rooms. The designs are elegant enough to look deliberate, not improvised.

A designer might, for instance, pair a sofa bed from Furl’s range - one of the few on the market built with a proper mattress for daily use - with a small desk that converts into a dining or dressing table. The result is a room that works hard without appearing utilitarian.

In a world where many clients expect versatility, Furl’s pieces become quiet tools of transformation. They enable rather than dictate, leaving the designer free to focus on atmosphere and detail.

Simplicity Storage Bed
Low Storage Bed

5. Delivery That Designers Can Depend On

One of the least glamorous but most critical parts of any installation is delivery day. Tight staircases, narrow hallways, and awkward doorways can turn even the most beautiful bed into a logistical nightmare.

Furl’s modular construction addresses this elegantly. Every bed is built in sections that fit through tight spaces, then assembled on-site by trained technicians. Designers don’t have to worry about access issues or last-minute adjustments - it’s handled professionally, from arrival to installation.

That matters more than most clients realise. A project can look flawless on paper, but if the furniture can’t get upstairs, the design fails in practice. With Furl, designers know the practical side is covered, so they can focus on the finish.

6. Longevity That Justifies Investment

Designers often talk about “investment pieces,” but few deliver as literally as a Furl bed. The mechanisms carry a five-year warranty, the upholstery two years, and the brand’s customer support continues long after installation.

Yet beyond warranty terms, what really sets them apart is build quality. The frames don’t flex or creak. The lift mechanisms don’t degrade after a few years. Many Furl owners have used their beds daily for a decade without noticeable wear.

For designers, specifying something this durable isn’t just about reliability - it’s about ethics. In an era of throwaway interiors, recommending a British-made, repairable piece aligns with sustainable design values. The long life cycle offsets the upfront cost and reduces waste in the long run.

That’s why many professionals consider Furl a go-to for high-end guest rooms and boutique hospitality projects alike. The pieces hold their own under daily use and still look immaculate years later.

A Subtle Luxury

Guest rooms rarely need overt opulence. The real luxury lies in the details - drawers that glide smoothly, fabrics that age gracefully, beds that lift with a whisper.

Furl’s appeal to designers isn’t just the visual impact but the invisible engineering beneath it. Every mechanism, stitch, and joint is designed to make living (and styling) easier. The brand occupies that rare intersection where craftsmanship meets practicality, and where design serves life rather than the other way around.

Whether it’s a city pied-à-terre or a country guest suite, a Furl bed brings the same quiet assurance: comfort, order, and ease - beautifully disguised as simplicity.

FAQs

1. Do Furl offer trade discounts or designer partnerships?

Yes. Furl works directly with interior designers, developers, and architects through its trade programme, offering bespoke quotes and tailored specifications for larger or ongoing projects.

2. Can Furl beds be made in non-standard sizes?

Absolutely. Because each frame is built to order, designers can request custom widths, lengths, or storage depths. Even the mattress can be made to match non-standard dimensions, ensuring perfect proportion and fit.

3. How much storage space do Furl beds provide?

Depending on the model, storage depths range from 20 cm to an industry-leading 40 cm - enough to store spare duvets, seasonal clothing, and luggage. The internal floor is fully supported to prevent buckling or warping under heavy loads.

4. Are the lift mechanisms easy for guests to operate?

Yes. The gas pistons are calibrated so that even large beds lift smoothly and stay open safely. For complete convenience, designers can specify an electric lift mechanism, allowing hands-free operation at the touch of a button.

5. Where are Furl’s beds made?

All Furl products are handcrafted in the company’s Nottingham workshop, using high-quality materials sourced within the UK wherever possible. Manufacturing locally allows strict quality control and shorter lead times for bespoke orders.

6. Can designers match headboards or fabrics across different pieces?

Yes. Furl’s bespoke upholstery service means designers can coordinate fabrics across beds, sofa beds, and other furniture for a consistent, tailored look - ideal for boutique hotel suites or cohesive residential projects.

Final Thoughts

In a profession where the smallest details define success, Furl has quietly earned the trust of interior designers who prize craftsmanship and reliability. Their furniture isn’t loud or ostentatious - it’s intelligent. The kind of design that disappears into the room while making it work better.

For guest rooms, that balance of comfort, elegance, and function is everything. It’s what turns a spare room into a sanctuary - and what keeps designers returning to Furl, project after project.

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David Norman

David Norman is the founder of Furl, a UK-based furniture brand known for redefining how people live with space-saving, design-led storage beds and sofa beds.

With almost two decades of hands-on experience in product design, manufacturing, and brand strategy, David has built Furl into a trusted name among urban professionals seeking calm, clutter-free homes. His work has been recognised for its innovation and craftsmanship, with features in publications such as Yahoo Finance and The Telegraph.

David continues to lead Furl’s creative direction, developing furniture that solves real-world problems without compromise.