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Current Delivery Times

Standard: 8-12 weeks
Express: 5-6 weeks


London - (Open Everyday)
Watford and Nottingham (by appointment only)
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Our Founder

David Norman has been a successful entrepreneur since leaving school in the 1990s and having successful businesses in IT and interiors he started Furl in 2007. As director and the entrepreneurial force behind the brand he designs and overseas every step of the process you’ll no doubt meet him in the London showroom excitedly meeting new customers. New innovation excites him and creating space within ordinary objects is his passion. With David nothing ever stands still. His youthful energy knows no bounds and he puts many hours into to the businesses. If he's not at work you can be sure he'll be thinking about it. Quite simply, he loves making furniture that makes you say ‘WOW’.

It started with a dream

Like most successful businesses it all started with a simple idea, some late nights and a garage! From school I started a computer spares company, a job I enjoyed for almost 18 years - until one day I decided I wanted a change, I wanted to make things instead. This wasn’t an instant decision it started when I needed a new bed - I wanted a storage bed like I’d seen in Spain as a child not a bed with drawers so often found in the UK. Excited by the lack of choice, I decided to make my own, and then another… (everyone wanted one!) soon after I formed The Storage Bed Company. (now called Furl) Today we're based in our very own buildings and have a well thought out range of space saving furniture products most developed by us at our own in-house production facilities. In 2012 we opened a showroom in London. The vans are busy too - making daily deliveries all over the UK.

Sofa bed with storage arms

When I look at an arm on a sofa, I don’t see the arm I see the possible storage space.

David Norman  -  Director, Furl

One Showroom and Two ShowPods*

Our flagship showroom is in London Swiss Cottage, but for those of you who live too far away, we’ve created ShowPods, compact spaces within our workshops or warehouse where you can see our best-selling products closer to home.

* ShowPod - a perfectly formed, more compact space where you can see our best-selling products closer to home

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