Deeply
An instant wow factor. Deep buttoned, a timeless and classic design.
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5 Year Guarantee

Our showroom visitors say 'WOW'!
Visit our three London showrooms to experience the difference.
Our Showrooms
Customer Reviews
Kathryn Taylor
We have had our Simplicity Max Super Kingsize storage bed for several months now. We made a visit to the showroom before purchasing to see the quality of the construction in person before buying and we weren't disappointed. We spent a considerable time trying out the different mattress options and chose the Latex 750 which gives a wonderful nights sleep - like resting on very supportive clouds. We had to rearrange delivery a couple of times due to decorators not finishing on time but the team were very accommodating. Delivery was prompt on the chosen date and fitting was carried out efficiently and cleanly. We chose the deeply headboard to be wall mounted. Please note that the fitters will not fix your headboard to the wall and this really was the only tricky part of the assembly. We needed to fix to a lathe and plaster wall and the fixings provided were not sufficient to take the weight. In retrospect we should have had the headboard fitted to the bed itself although this meant it wouldn't have been flush against the wall. Also with regard to the headboard, I had chosen the largest size 91 cm but it actually measured a few cm less. I queried this but was told that the size was an average and differed to ensure symmetry of the diamonds between the buttons. In the end it didn't really make too much difference. The storage is fantastic , although it is in danger of becoming a dumping ground for everything since we emptied our loft. However I do find it a bit heavy to lift with the super Kingsize latex mattress in place. I wonder how I will manage as I get older as it takes all my strength with two hands to lift if my husband isn't on hand. Overall though it is a beautiful, comfortable and very useful bed which I would recommend to anyone. David made the whole experience feel personalised and he was extremely helpful at every stage. Excellent.
Nicola Stevens
My fiancé and I had been researching beds for some time before we stumbled across 'The Storage Bed Company' online a few years ago, which has since been renamed to Furl. We visited the showroom in Neasden and were very impressed - the owner was present on the day and was extremely knowledgeable about his products. The amount of storage in all of the beds, but specifically the Max, was significant and just what we required (for my ridiculously-sized shoe collection!). We had to wait a bit before we decided to order but when we returned to the showroom a couple of years later, the owner was there again and just as enthusiastic about his products, which is fantastic to see. We purchased a king-size Max storage bed with end-opening mechanism, 'Deeply' headboard, oak feet, electronic security box and dust cover in 'Linen' fabric. On the day of delivery, 2 men assembled the bed within 30 minutes and were very professional and courteous, and did not leave any mess or packaging behind. The build of the bed is excellent, and it is very sturdy. I am extremely pleased I bought the electronic safe as well, it's been so useful. All in all, I am extremely pleased with the bed and would not hesitate to recommend purchasing from Furl. I would suggest a visit to their showroom if you are able, just to meet with the owner and see the vast array of fabrics on offer.
Reviews
We have had our Simplicity Max Super Kingsize storage bed for several months now. We made a visit to the showroom before purchasing to see the quality of the construction in person before buying and we weren't disappointed. We spent a considerable time trying out the different mattress options and chose the Latex 750 which gives a wonderful nights sleep - like resting on very supportive clouds. We had to rearrange delivery a couple of times due to decorators not finishing on time but the team were very accommodating. Delivery was prompt on the chosen date and fitting was carried out efficiently and cleanly. We chose the deeply headboard to be wall mounted. Please note that the fitters will not fix your headboard to the wall and this really was the only tricky part of the assembly. We needed to fix to a lathe and plaster wall and the fixings provided were not sufficient to take the weight. In retrospect we should have had the headboard fitted to the bed itself although this meant it wouldn't have been flush against the wall. Also with regard to the headboard, I had chosen the largest size 91 cm but it actually measured a few cm less. I queried this but was told that the size was an average and differed to ensure symmetry of the diamonds between the buttons. In the end it didn't really make too much difference. The storage is fantastic , although it is in danger of becoming a dumping ground for everything since we emptied our loft. However I do find it a bit heavy to lift with the super Kingsize latex mattress in place. I wonder how I will manage as I get older as it takes all my strength with two hands to lift if my husband isn't on hand. Overall though it is a beautiful, comfortable and very useful bed which I would recommend to anyone. David made the whole experience feel personalised and he was extremely helpful at every stage. Excellent.
Kathryn Taylor
My fiancé and I had been researching beds for some time before we stumbled across 'The Storage Bed Company' online a few years ago, which has since been renamed to Furl. We visited the showroom in Neasden and were very impressed - the owner was present on the day and was extremely knowledgeable about his products. The amount of storage in all of the beds, but specifically the Max, was significant and just what we required (for my ridiculously-sized shoe collection!). We had to wait a bit before we decided to order but when we returned to the showroom a couple of years later, the owner was there again and just as enthusiastic about his products, which is fantastic to see. We purchased a king-size Max storage bed with end-opening mechanism, 'Deeply' headboard, oak feet, electronic security box and dust cover in 'Linen' fabric. On the day of delivery, 2 men assembled the bed within 30 minutes and were very professional and courteous, and did not leave any mess or packaging behind. The build of the bed is excellent, and it is very sturdy. I am extremely pleased I bought the electronic safe as well, it's been so useful. All in all, I am extremely pleased with the bed and would not hesitate to recommend purchasing from Furl. I would suggest a visit to their showroom if you are able, just to meet with the owner and see the vast array of fabrics on offer.
Nicola Stevens
Your Fabric Samples Are Free
Select colour range
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AtlantisVelvet
Linwood Omega Velvet has a lovely thick pile, which you can snuggle into. But despite it being soft and luxurious, it is also very hard-wearing with a washable stain-repellent finish.
Made with 60% recycled polyester - Linwood's first sustainable velvet fabric collection.
Composition: 100% Polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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CobaltVelvet
Linwood Omega Velvet has a lovely thick pile, which you can snuggle into. But despite it being soft and luxurious, it is also very hard-wearing with a washable stain-repellent finish.
Made with 60% recycled polyester - Linwood's first sustainable velvet fabric collection.
Composition: 100% Polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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BilberryLinen Mix
A beautiful linen-cotton blend, Linara Linen Mix has an exquisite brushed finish that is really soft. As a plain, woven fabric, it adds a really luxurious quality to both our storage beds and sofa beds.
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MistralLinen Mix
A beautiful linen-cotton blend, Linara Linen Mix has an exquisite brushed finish that is really soft. As a plain, woven fabric, it adds a really luxurious quality to both our storage beds and sofa beds.
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BattleshipTextured Weave
Krayola is a plain-woven fabric, which still has a slight softness to it despite it being a hard- wearing fabric. Also, it’s not completely just one colour; it has elements of lighter and darker shades. It has a stain-repellent finish making it easy to maintain.
Composition: 36% polyester, 32% cotton, 22% cotton, 10% linen
Martindale: 100,000
Cleaning: Damp cloth and water
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SapphireBoucle
Boucle is known to be a very playful fabric due to its bumpy texture, this also makes it very hardwearing. A very on-trend fabric, Boucle also has a stain-repellent finish.
Composition: 100% polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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LagoonFine Weave
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GrassVelvet
Linwood Omega Velvet has a lovely thick pile, which you can snuggle into. But despite it being soft and luxurious, it is also very hard-wearing with a washable stain-repellent finish.
Made with 60% recycled polyester - Linwood's first sustainable velvet fabric collection.
Composition: 100% Polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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TealVelvet
Linwood Omega Velvet has a lovely thick pile, which you can snuggle into. But despite it being soft and luxurious, it is also very hard-wearing with a washable stain-repellent finish.
Made with 60% recycled polyester - Linwood's first sustainable velvet fabric collection.
Composition: 100% Polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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ForestMoleskin Velvet
A gorgeously soft and hard-wearing velvet. It’s a matt velvet, and due to its texture, it can give a very plush feel to any interior. This range also has a stain-repellent finish.
Composition: 100% Polyester
Martindale: 50,000
Cleaning: Damp cloth and water
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DillLinen Mix
A beautiful linen-cotton blend, Linara Linen Mix has an exquisite brushed finish that is really soft. As a plain, woven fabric, it adds a really luxurious quality to both our storage beds and sofa beds.
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SeasprayTextured Weave
Krayola is a plain-woven fabric, which still has a slight softness to it despite it being a hard- wearing fabric. Also, it’s not completely just one colour; it has elements of lighter and darker shades. It has a stain-repellent finish making it easy to maintain.
Composition: 36% polyester, 32% cotton, 22% cotton, 10% linen
Martindale: 100,000
Cleaning: Damp cloth and water
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FernTextured Weave
Krayola is a plain-woven fabric, which still has a slight softness to it despite it being a hard- wearing fabric. Also, it’s not completely just one colour; it has elements of lighter and darker shades. It has a stain-repellent finish making it easy to maintain.
Composition: 36% polyester, 32% cotton, 22% cotton, 10% linen
Martindale: 100,000
Cleaning: Damp cloth and water
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MossFine Weave
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SmokeVelvet
Linwood Omega Velvet has a lovely thick pile, which you can snuggle into. But despite it being soft and luxurious, it is also very hard-wearing with a washable stain-repellent finish.
Made with 60% recycled polyester - Linwood's first sustainable velvet fabric collection.
Composition: 100% Polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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DoveVelvet
Linwood Omega Velvet has a lovely thick pile, which you can snuggle into. But despite it being soft and luxurious, it is also very hard-wearing with a washable stain-repellent finish.
Made with 60% recycled polyester - Linwood's first sustainable velvet fabric collection.
Composition: 100% Polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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SlateVelvet
Linwood Omega Velvet has a lovely thick pile, which you can snuggle into. But despite it being soft and luxurious, it is also very hard-wearing with a washable stain-repellent finish.
Made with 60% recycled polyester - Linwood's first sustainable velvet fabric collection.
Composition: 100% Polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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Grey SealLinen Mix
A beautiful linen-cotton blend, Linara Linen Mix has an exquisite brushed finish that is really soft. As a plain, woven fabric, it adds a really luxurious quality to both our storage beds and sofa beds.
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GunmetalLinen Mix
A beautiful linen-cotton blend, Linara Linen Mix has an exquisite brushed finish that is really soft. As a plain, woven fabric, it adds a really luxurious quality to both our storage beds and sofa beds.
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EucalyptusLinen Mix
A beautiful linen-cotton blend, Linara Linen Mix has an exquisite brushed finish that is really soft. As a plain, woven fabric, it adds a really luxurious quality to both our storage beds and sofa beds.
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ChromeWool
This is a woven fabric, spun from soft, Italian recycled wool, giving a very soft and natural texture and feel.
Composition: 5% Acrylic, 20% Polyester, 5% Nylon, 70% Wool
Martindale: 50,000
Cleaning: Steam Clean
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BattleshipWool
This is a woven fabric, spun from soft, Italian recycled wool, giving a very soft and natural texture and feel.
Composition: 5% Acrylic, 20% Polyester, 5% Nylon, 70% Wool
Martindale: 50,000
Cleaning: Steam Clean
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CloudTextured Weave
Krayola is a plain-woven fabric, which still has a slight softness to it despite it being a hard- wearing fabric. Also, it’s not completely just one colour; it has elements of lighter and darker shades. It has a stain-repellent finish making it easy to maintain.
Composition: 36% polyester, 32% cotton, 22% cotton, 10% linen
Martindale: 100,000
Cleaning: Damp cloth and water
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SteelTextured Weave
Krayola is a plain-woven fabric, which still has a slight softness to it despite it being a hard- wearing fabric. Also, it’s not completely just one colour; it has elements of lighter and darker shades. It has a stain-repellent finish making it easy to maintain.
Composition: 36% polyester, 32% cotton, 22% cotton, 10% linen
Martindale: 100,000
Cleaning: Damp cloth and water
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CloudAlpaka Soft Touch
A unique fabric, it can be described to be as soft as wool, hence the similarity of the name to alpaka, to emphasise its softness. However, it’s still as durable as polyester velvet, as the composition is 100% polyester.
Composition: 100% polyester
Martindale: 60,000+
Cleaning: Steam Clean
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CloudBoucle
Boucle is known to be a very playful fabric due to its bumpy texture, this also makes it very hardwearing. A very on-trend fabric, Boucle also has a stain-repellent finish.
Composition: 100% polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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SilverFine Weave
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OceanVelvet
Linwood Omega Velvet has a lovely thick pile, which you can snuggle into. But despite it being soft and luxurious, it is also very hard-wearing with a washable stain-repellent finish.
Made with 60% recycled polyester - Linwood's first sustainable velvet fabric collection.
Composition: 100% Polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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StormVelvet
Linwood Omega Velvet has a lovely thick pile, which you can snuggle into. But despite it being soft and luxurious, it is also very hard-wearing with a washable stain-repellent finish.
Made with 60% recycled polyester - Linwood's first sustainable velvet fabric collection.
Composition: 100% Polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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AzureTextured Weave
Krayola is a plain-woven fabric, which still has a slight softness to it despite it being a hard- wearing fabric. Also, it’s not completely just one colour; it has elements of lighter and darker shades. It has a stain-repellent finish making it easy to maintain.
Composition: 36% polyester, 32% cotton, 22% cotton, 10% linen
Martindale: 100,000
Cleaning: Damp cloth and water
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Storm BlueFine Weave
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VellumVelvet
Linwood Omega Velvet has a lovely thick pile, which you can snuggle into. But despite it being soft and luxurious, it is also very hard-wearing with a washable stain-repellent finish.
Made with 60% recycled polyester - Linwood's first sustainable velvet fabric collection.
Composition: 100% Polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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YorkstoneVelvet
Linwood Omega Velvet has a lovely thick pile, which you can snuggle into. But despite it being soft and luxurious, it is also very hard-wearing with a washable stain-repellent finish.
Made with 60% recycled polyester - Linwood's first sustainable velvet fabric collection.
Composition: 100% Polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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Feather GreyMoleskin Velvet
A gorgeously soft and hard-wearing velvet. It’s a matt velvet, and due to its texture, it can give a very plush feel to any interior. This range also has a stain-repellent finish.
Composition: 100% Polyester
Martindale: 50,000
Cleaning: Damp cloth and water
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PorridgeLinen Mix
A beautiful linen-cotton blend, Linara Linen Mix has an exquisite brushed finish that is really soft. As a plain, woven fabric, it adds a really luxurious quality to both our storage beds and sofa beds.
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NaturalTextured Weave
Krayola is a plain-woven fabric, which still has a slight softness to it despite it being a hard- wearing fabric. Also, it’s not completely just one colour; it has elements of lighter and darker shades. It has a stain-repellent finish making it easy to maintain.
Composition: 36% polyester, 32% cotton, 22% cotton, 10% linen
Martindale: 100,000
Cleaning: Damp cloth and water
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LinenTextured Weave
Krayola is a plain-woven fabric, which still has a slight softness to it despite it being a hard- wearing fabric. Also, it’s not completely just one colour; it has elements of lighter and darker shades. It has a stain-repellent finish making it easy to maintain.
Composition: 36% polyester, 32% cotton, 22% cotton, 10% linen
Martindale: 100,000
Cleaning: Damp cloth and water
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PorcelainAlpaka Soft Touch
A unique fabric, it can be described to be as soft as wool, hence the similarity of the name to alpaka, to emphasise its softness. However, it’s still as durable as polyester velvet, as the composition is 100% polyester.
Composition: 100% polyester
Martindale: 60,000+
Cleaning: Steam Clean
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EggshellBoucle
Boucle is known to be a very playful fabric due to its bumpy texture, this also makes it very hardwearing. A very on-trend fabric, Boucle also has a stain-repellent finish.
Composition: 100% polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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LaceFine Weave
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MustardVelvet
Linwood Omega Velvet has a lovely thick pile, which you can snuggle into. But despite it being soft and luxurious, it is also very hard-wearing with a washable stain-repellent finish.
Made with 60% recycled polyester - Linwood's first sustainable velvet fabric collection.
Composition: 100% Polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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Burnt OrangeVelvet
Linwood Omega Velvet has a lovely thick pile, which you can snuggle into. But despite it being soft and luxurious, it is also very hard-wearing with a washable stain-repellent finish.
Made with 60% recycled polyester - Linwood's first sustainable velvet fabric collection.
Composition: 100% Polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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CrimsonVelvet
Linwood Omega Velvet has a lovely thick pile, which you can snuggle into. But despite it being soft and luxurious, it is also very hard-wearing with a washable stain-repellent finish.
Made with 60% recycled polyester - Linwood's first sustainable velvet fabric collection.
Composition: 100% Polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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FallBoucle
Boucle is known to be a very playful fabric due to its bumpy texture, this also makes it very hardwearing. A very on-trend fabric, Boucle also has a stain-repellent finish.
Composition: 100% polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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MaizeFine Weave
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Grey LilacFine Weave
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DamsonFine Weave
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Chalk WhiteVele Natural Leather
Leather offers excellent qualities such as durability and being easy to maintain. Leather is also a rather fashionable material to be used for upholstery and can be used as a statement piece.
Composition: Natural leather
Cleaning: Damp cloth and water, or leather wipes
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Seal GreyVele Natural Leather
Leather offers excellent qualities such as durability and being easy to maintain. Leather is also a rather fashionable material to be used for upholstery and can be used as a statement piece.
Composition: Natural leather
Cleaning: Damp cloth and water, or leather wipes
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IvoryVele Natural Leather
Leather offers excellent qualities such as durability and being easy to maintain. Leather is also a rather fashionable material to be used for upholstery and can be used as a statement piece.
Composition: Natural leather
Cleaning: Damp cloth and water, or leather wipes
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EssentialVele Natural Leather
Leather offers excellent qualities such as durability and being easy to maintain. Leather is also a rather fashionable material to be used for upholstery and can be used as a statement piece.
Composition: Natural leather
Cleaning: Damp cloth and water, or leather wipes
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Richmond RockVele Natural Leather
Leather offers excellent qualities such as durability and being easy to maintain. Leather is also a rather fashionable material to be used for upholstery and can be used as a statement piece.
Composition: Natural leather
Cleaning: Damp cloth and water, or leather wipes
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CambridgeVele Natural Leather
Leather offers excellent qualities such as durability and being easy to maintain. Leather is also a rather fashionable material to be used for upholstery and can be used as a statement piece.
Composition: Natural leather
Cleaning: Damp cloth and water, or leather wipes
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OceanVele Natural Leather
Leather offers excellent qualities such as durability and being easy to maintain. Leather is also a rather fashionable material to be used for upholstery and can be used as a statement piece.
Composition: Natural leather
Cleaning: Damp cloth and water, or leather wipes
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TownVele Natural Leather
Leather offers excellent qualities such as durability and being easy to maintain. Leather is also a rather fashionable material to be used for upholstery and can be used as a statement piece.
Composition: Natural leather
Cleaning: Damp cloth and water, or leather wipes
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China RedVele Natural Leather
Leather offers excellent qualities such as durability and being easy to maintain. Leather is also a rather fashionable material to be used for upholstery and can be used as a statement piece.
Composition: Natural leather
Cleaning: Damp cloth and water, or leather wipes
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KaleVele Natural Leather
Leather offers excellent qualities such as durability and being easy to maintain. Leather is also a rather fashionable material to be used for upholstery and can be used as a statement piece.
Composition: Natural leather
Cleaning: Damp cloth and water, or leather wipes
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Dark SaddleVele Natural Leather
Leather offers excellent qualities such as durability and being easy to maintain. Leather is also a rather fashionable material to be used for upholstery and can be used as a statement piece.
Composition: Natural leather
Cleaning: Damp cloth and water, or leather wipes
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BournevilleVele Natural Leather
Leather offers excellent qualities such as durability and being easy to maintain. Leather is also a rather fashionable material to be used for upholstery and can be used as a statement piece.
Composition: Natural leather
Cleaning: Damp cloth and water, or leather wipes
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BlackVele Natural Leather
Leather offers excellent qualities such as durability and being easy to maintain. Leather is also a rather fashionable material to be used for upholstery and can be used as a statement piece.
Composition: Natural leather
Cleaning: Damp cloth and water, or leather wipes
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Other...
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Other...Velvet
Linwood Omega Velvet has a lovely thick pile, which you can snuggle into. But despite it being soft and luxurious, it is also very hard-wearing with a washable stain-repellent finish.
Made with 60% recycled polyester - Linwood's first sustainable velvet fabric collection.
Composition: 100% Polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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Other...Moleskin Velvet
A gorgeously soft and hard-wearing velvet. It’s a matt velvet, and due to its texture, it can give a very plush feel to any interior. This range also has a stain-repellent finish.
Composition: 100% Polyester
Martindale: 50,000
Cleaning: Damp cloth and water
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Other...Linen Mix
A beautiful linen-cotton blend, Linara Linen Mix has an exquisite brushed finish that is really soft. As a plain, woven fabric, it adds a really luxurious quality to both our storage beds and sofa beds.
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Other...Wool
This is a woven fabric, spun from soft, Italian recycled wool, giving a very soft and natural texture and feel.
Composition: 5% Acrylic, 20% Polyester, 5% Nylon, 70% Wool
Martindale: 50,000
Cleaning: Steam Clean
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Other...Textured Weave
Krayola is a plain-woven fabric, which still has a slight softness to it despite it being a hard- wearing fabric. Also, it’s not completely just one colour; it has elements of lighter and darker shades. It has a stain-repellent finish making it easy to maintain.
Composition: 36% polyester, 32% cotton, 22% cotton, 10% linen
Martindale: 100,000
Cleaning: Damp cloth and water
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Other...Alpaka Soft Touch
A unique fabric, it can be described to be as soft as wool, hence the similarity of the name to alpaka, to emphasise its softness. However, it’s still as durable as polyester velvet, as the composition is 100% polyester.
Composition: 100% polyester
Martindale: 60,000+
Cleaning: Steam Clean
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Other...Boucle
Boucle is known to be a very playful fabric due to its bumpy texture, this also makes it very hardwearing. A very on-trend fabric, Boucle also has a stain-repellent finish.
Composition: 100% polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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Other...Vele Natural Leather
Leather offers excellent qualities such as durability and being easy to maintain. Leather is also a rather fashionable material to be used for upholstery and can be used as a statement piece.
Composition: Natural leather
Cleaning: Damp cloth and water, or leather wipes
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Other...Warwick Splash Weave
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Other...Fine Weave
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Choose LaterI can't decide
Choose later
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Velvet
Linwood Omega Velvet has a lovely thick pile, which you can snuggle into. But despite it being soft and luxurious, it is also very hard-wearing with a washable stain-repellent finish.
Made with 60% recycled polyester - Linwood's first sustainable velvet fabric collection.
Composition: 100% Polyester
Martindale: 100,000
Cleaning: Damp cloth and water
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