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Our Founder

Our Fuunder

Why functional furniture

David Norman has been a successful entrepreneur since leaving school in the 1990s. Successfully running The Storage Bed Company for the last 8 years and with a larger range of innovative products recently we've changed our name to Furl, under our new brand we continue to innovate and offer practical furniture solutions for everyday living.

As director he is personally involved in every step of the process. His tireless attention to detail shines through in everything from new product design to deliveries.

With David nothing ever stands still. His youthful energy knows no bounds and he puts many, many hours into to the businesses. If he's not at work you can be sure he'll be thinking about it. Quite simply, he loves functional furniture.

David Norman
David wants it to be a pleasure buying a sofa bed, so - along with his team - is always available to offer his help and expert advice.
Sofabed with Storage Arms
“ When I look at an arm on a sofa, I don’t see the arm I see the possible storage space.” David Norman - Owner
Customer Reviews

4.92 Average

429 Reviews

Demetri Goritsas

We love the storage bed that was put together for us. FURL was so helpful with explaining all the options and keeping us posted with the bed being assembled and delivered. Even at one point when it appeared there might be complications getting the mattress through our narrow door frames and hallways, a quick call to FURL and they were able to sort out the problem. Definitely recommend them and their furniture.

Posted 14 hours ago

Tom Sams

Great quality -- fab storage space and, most importantly, VERY comfortable. On-time delivery with helpful installation team. All around a great experience!

Posted 1 week ago

Ranwa Sarkis

We bought a storage bed from furl 5 years ago and loved it so much that we bought another one for the guest room this year. The beds are nice quality, look good, and provide some much needed storage space.

Posted 3 weeks ago

Nicky Plant

We were immediately pleased with the sofa bed, it was exactly as described. The mechanism is efficient and easy to use. The mattress (pocket spring) is comfortable. The delivery guys were polite, friendly and helpful. A very good experience all around.

Posted 1 month ago

Joanna Wieczorek

Very solid sofa - perfect for everyday use! I would advise people with back problems to go for the memory foam mattress.

Posted 1 month ago

Ee Ling Heng

Have purchased 2 king size beds from Furl - an Air and Simplicity. Thrilled with the beds - there are of superb quality, fully functional and lovely beds! Excellent customer service from Furl throughout. When our building works overran and we needed to amend the delivery dates for the beds, Furl were flexible and accommodating on multiple occasions. The delivery guys who assembled the beds were professional, speedy and punctual (they were actually early!). Would thoroughly recommend Furl and have already do so to friends!

Posted 1 month ago

Georgina Clark

Everything about this company was faultless from start to finish. The bed is amazing, very comfortable and solved lots of our storage problems. We have a king which is even big enough to store a double mattress. The customer service is exceptional. I placed the order days from when we were exchanging on a house, things didn't work out to plan and we were delayed by 8 months. Furl were amazing and stored the bed until we were ready for it and at no additional cost. Would 100% recommend.

Posted 1 month ago

Nick Gasson

Furl have supplied a great product which is built to the highest quality. The design and finish is outstanding and there are care service is fantastic. Nothing is ever to much trouble which is a sign of a great company.

Posted 1 month ago

Sheena Lilley

We have had our furl bed for a few months now and although it was not cheap I have to say it is worth every penny! The mattress is very comfortable and the storage underneath is easily accessible. The only downside is not wanting to leave it in the mornings! The service received from David was second to none. We had plenty of time to look round the show room and although he was on hand to answer questions we were given space to look without feeling pressured. We were so impressed with the products that we bought an extending table as well, which we are equally pleased with. I have already recommended Furl to a number of friends and will continue to do so. All round excellent service and products.

Posted 1 month ago

Shirley King

We bought a fantastic bed. We invested a bit of money on it but it was worth it. The service was great and I would recommend you.

Posted 1 month ago

David Caiden

We have had our Furl "Illusion" storage bed for about a year now and it has become our favourite for comfort compared to wherever else we have slept. The storage space is amazing and the look is just superb. Brilliant design, well made and the company were great to deal with and the delivery service was excellent.

Posted 1 month ago

Paul Lester

So happy with my purchase of a Max Storage bed from Furl. We had recently moved from a property with a loft into a flat, so I needed to find some solutions for extra storage. The storage capacity of the bed is amazing - there's plenty of space for all our luggage, spare duvets and pillows and lots of other 'stuff' that didn't we didn't have a proper home for. The quality of build, materials and mechanism is also excellent. Great service from the guys who delivered and installed the bed. They were really punctual, polite and tidy. Overall excellent product and service from Furl. Definitely recommended.

Posted 1 month ago

Sarah Chan

There are plenty of storage beds out there and we thoroughly researched before ordering from Furl, including 3 trips to their showoom just to be sure. The product is very well made and well designed. We have the bed right up against the wall with a right handed opening and the mechanism does not touch the wall when you lift it upwards due to its clever design. We love having the spacious storage whilst still having that deceptive look of space underneath (we have Simplicity Air). The only thing to say is that it's worth opting for their installation service- the instructions are no Ikea manual! Overall, we are very pleased with our bed, thank you Furl.

Posted 1 month ago

Sarah Dixon

The service we received from purchasing our beds to delivery was superb. They look very stylish and the storage underneath is larger than expected, so ideal for a small room. The mattress and bed are so comfortable. I would highly recommend Furl and wouldn't hesitate to buy from them again.

Posted 1 month ago

Diana Satac

I really recommend this company for the fact that the date delivery was respected, the order online was very easy, very good telephone contact with David, the bed is very well done, I could even choose the upholstery I wanted from Chelsea Design Center. The Chelsea Design Center sent the upholstery straight to Furl. The mechanism is very good, smooth. There is plenty of space under even good for 2 single mattresses and luggage. Very friendly staff.

Posted 1 month ago

Robert Elliott

I bought a king size 'illusion' bed from Furl and (a) think it's a stunning piece of furniture first and foremost. Unlike most storage beds, it doesn't appear chunky and overpowering in the room, this is due to it having proper feet and being sleek in its design. (b) It holds a tonne of stuff which is ideal as we live in a small apartment. Everything from meeting the owner and inventor of Furl's products at the showroom, to delivery, to just how darn good it looks at home is five stars. I'm recommending Furl to my friends, and I will be back to buy the Retro sofa bed very soon.

Posted 1 month ago

Dalia Estrada - Pintel

We love our Furl sofa bed - it's the only sofa bed we have come across that feels like an ultra comfortable bed. Definitely recommend Furl for anyone looking for a comfortable sofa bed that's built to last with great craftsmanship!

Posted 1 month ago

Jean Magoga

We were absolutely thrilled with our made to measure ottoman bed from furl. From the design to the delivery, assembling and customer service everything was perfect.

Posted 1 month ago

Marianne Green

Sorry for the delay no excuse. I am delighted with the Sofa Bed - the mattress is excellent and have slept on it for a week when hubby was ill. My son will be using for the 1st time over Xmas. Love it and would recommend quality, service everything to anyone considering purchasing.

Posted 1 month ago

Andy Miller

I'm really pleased with my leather sofa-bed. It's really comfortable and the mechanism works beautifully. I got excellent service from FURL. There's only one area where I thought that they could do better - advice on care of the leather. I'm hoping that my sofa-bed will last a lifetime so I need to look after it. FURL gave me the address of the website of the manufacturer of the leather. This gives some advice, but the advice on conditioners is: "Leather conditioners are available for this type of leather which help maintain suppleness and help to prevent the leather from fading or drying out. These conditioners are designed to be used from new and throughout the life of the furniture". The problem is that there are lots of different products on the market. I wrote to the manufacturer to ask if they could recommend any particular products and got no reply. In the end I decided to use leather balm but I've no idea if this is the right product to use. It would have been nice to have had some more specific recommendations.

Posted 1 month ago

Duncan McEwan

First off, Furl sofabeds are no in any way inexpensive. You can get a sofa bed for a fraction of the price. However, that is where the comparison ends. The sofa beds from Furl are (in the main) hand made and of very good quality. The actual sofa part is comfortable to sit on and serves well as a sofa (unlike some sofa beds where the cushions 'collapse' when you sit on them. The sofa bed mechanism is superb and one of the best (if not THE best), that I have seen. The action is flawless and easy to operate, even if you don't have huge upper body strength. We had house guests for several weeks sleeping on this and they could not say enough good things about it. We upgraded to a pocket sprung mattress, which provided additional comfort (in my opinion). A superb product that proves (as per my first line), that you do indeed get what you pay for. Also, don't be concerned about unusually narrow doors. The sofa is delivered in component form.. the mechanism is on one piece, but other pieces 'join on' and can be easily removed if moving rooms or house. Assembly was easy, as we paid extra for it, bit it should be possible for someone with basic DIY skills. The delivery crew actually work for Furl, have a Furl branded van, etc. You are buying Furl and it is installed by Furl, so even the delivery and assembly guys have a sense of pride in the company and product. We will certainly buy from Furl again.

Posted 1 month ago

Jacqueline Barnes

We absolutely love our Simplicity Max bed. It has so much storage space, I really do not know what we did with everything in the past. The bed opens so easily that it makes getting things out effortless so there is no need to worry about the hassle of getting things out. We have had our bed for almost a year now and can honestly say it was one of our best buys!!

Posted 1 month ago

Naana Jamieson

The storage beds from Furl are a wonderful product with more storage space than I've seen from other manufacturers. My experience with the company, however, was sadly marred by very poor customer service. It took me several weeks and an exchange of acrimonious emails to get them to listen to my pleas that I'd been delivered the wrong mattress. I got a new mattress in the end (the correct one) but not before having to pay for the exchange.

Posted 1 month ago

Saker asllan

Great bed

Posted 1 month ago

Paola Baccelli

Really spacious storage without the bed looking bulky. Very easy to open even with a heavy mattress. Great choice of colours and fabrics available. The dust cover helps a little, however doesn't stop completely the dust from getting in. All the staff were very polite and helpful: the girl in the showroom, the delivery men (extremely careful not to cause any damage to walls/furniture while carrying the bed on a 2nd floor and while assembling it) and David was super fast in replying to any queries!

Posted 2 months ago

Terence Raby

We found that : the box structure appears more robust than other storage beds and this has been borne out with our 8 months' experience so far, cloth on the headboard and surrounding the base was well sown, lifting mechanism works well, the inset in the base works well to balance the apparent hight of the bed with the depth of the mattress on top (we chose the biggest volume base), delivery tradesmen did an excellent speedy assembly job - having seen them in action, is is well wothwhile not doing it yourself! Very pleased - thoroughly recommended.

Posted 2 months ago

Gordon Brodie

I was very pleased with the service and so far I have not received any complaints from my tenants on using the beds. Thanks. Gordon Brodie GJB Estates Ltd

Posted 2 months ago

Gordon Kelly

High class products with high class service. This is the future of furniture!

Posted 2 months ago

Celine Rambicur

I was very pleased with the Furl experience, the bed arrived on time and is very comfortable. We got the Max Bed with a 60cm headboard and Luxury 1500 mattress. The only thing I would suggest is going for the integrated headboard instead of fixed with the two wooden planks one like we did, as there is quite a big gap between the mattress and the headboard so not ideal esthetically and it moves a bit which we got used to but in the beginning got us worried it was going to break every time we leaned against it. Otherwise great service, both at the showroom and during the delivery, would definitely recommend!

Posted 3 months ago

Huw Evans

We purchased a Super King Storage Bed. Very professional service from start to finish. Showroom staff were helpful and knowledgeable. The ordering and payment process was simple and arrangements for delivery, plus the delivery itself and assembly on site were handled efficiently and with no last minute dramas. Due to delays in having a new bedroom carpet fitted we asked on two occasions of the delivery to be delayed. This was no problem, in fact staff could not have been more accommodating and cooperative. The bed itself is, as advertised, a high quality product with which we are delighted. We certainly would not hesitate to recommend Furl to anyone, without reservation.

Posted 3 months ago

Jane Ball

Had bed for nearly a year and still love it. It's ideal for easy-to-access storage and a great night's sleep!

Posted 3 months ago

Heather Verzin

Furl were highly recommended to me by a friend. I went to their London showroom to place my order, and I'm glad I did - I chose a different bed than I thought I would, and it was far better to choose fabric and colour in person. The delivery experience was also very good. They have limited days for delivery, but once a date was set it went very smoothly. A team of two come to assemble the bed, and they do it remarkably quickly. Make sure you know exactly where you want it - as it is impossible to move afterwards! And the finished product is fantastic. A solid, comfortable bed with amazing storage space - which takes up less floor space than my old wrought iron bed!

Posted 3 months ago

David Griffith

I had endured numerous nights on temporary beds in other people's houses and in our own when family came to stay. We live in Norfolk and had got to the stage when family would take over the upstairs and we would sleep downstairs on a blow up bed. I had just retired and was looking forward to seeing more of the family so investigated sofa beds. The claims of FURL that they combined a comfortable sofa with a well built bed base and a pocket sprung mattress convinced me to arrange a visit with my wife to their Wembley showroom to try out different models, and combine it with a visit to the theatre. The visit proved very useful as there were a number of other couples and families all doing their own searches. This was a hands on experience on different sizes, shapes and materials with sample books to flick through. At the end of a couple of hours and listening to the comments of other people, we left to go home with samples and measurements. We placed an order for a two seater Milano sofabed having come down to earth and realised we only live in a small cottage and needed to match colours, choosing a green linen finish. The order was placed with a deposit at the start of September and delivery was in November. The van arrived earlier than indicated, and assembly was satisfactory with only one retaining screw having to be repositioned. The sofabed was used at Christmas for a few days leaving the jury out. We have just slept on it for 7 consecutive nights this August and are very pleased with its comfort at night, its ease of tidying up and stowing it away in the morning. Meanwhile it has served as a very comfortable sofa in our living room for us and our monthly book group.

Posted 3 months ago

David Johnston

Furl supplied two sofa beds for our new home. Their service was excellent and the quality of the sofa beds appears to be very good indeed. It was surprisingly easy to complete the transaction on the web but their email and telephone support was unfailingly patient and helpful. The sofa's were delivered a little ahead of due date and the delivery and assembly crew polite, cheerful and efficient. The overall rating of "very good" is easily justified. Many thanks to David and his staff.

Posted 3 months ago